Olympus - To promote the Olympus E-510 camera, GoGORILLA Media distributed matching branded cups and coffee sleeves to 480 venues across the US. The cups and coffee sleeves illustrated the E-510's cool Live View LCD feature in a uniquely creative way: While the cups showed beautiful images of fireworks, the African Savannah and ocean surfers, the coffee sleeves were made to look like an E-510 SLR camera with die-cut to “capture” scenic images from the cup designs. With massive distribution in top 10 markets, this coffee cup advertising campaign is perhaps the biggest and most elaborate ever put into action.