HBO - From March 28, 2011 - April 08, 2011 HBO's GoFOODTRUCK hit the streets of New York City and Los Angeles to promote its newest series "Game of Thrones." The food truck was eagerly awaited by hundreds of loyal George R.R. Martin fans eager to sample gourmet dishes prepared by celebrity chef Tom Colicchio, whose fans also participated and waited in the block long lines. Each dish was inspired by the grand banquets featured in Martin's books and in HBO's new series. Each night 300 fans received a Game of Thrones menu that contained puzzles with built in secret messages. The campaign was a complete success as it increased the fans' anticipation and got new fans to tune in for the premiere of HBO's Game of Thrones.