The Disease: TV Boredom
The Cure: DirecTV
The Doctor: GoGORILLA Media
GoGORILLA models dressed as “Naughty Nurses” invaded the Consumer Electronics Show in Las Vegas and mingled with the (mostly male) convention attendees. After “diagnosing” their patients’ “high-definition disorders,” they handed out branded prescriptions for DirecTV as well as branded lollipops and refrigerator magnets. The effect was heart-pounding as it was literally impossible to ignore our 50 gorgeous, smiling models wearing candy-stripes and stethoscopes. Say “Ahhhhhh”