Pathways to Housing GoGORILLA Media executed an interactive GoPROJECTION on behalf of Pathways To Housing, a non-profit organization fighting homelessness. Passersby were urged to send a text message to the Pathways number in order to donate money to the charity. Each text message altered the projection and caused the homeless man who was shivering on the street to stand up and enter a house through a "virtual door". The GoGORILLA team received on the spot positive feedback from people who tried the technology and the stunt also generated positive press for Pathways To Housing.