Hotmail - In order to create buzz about Microsoft’s Hotmail, GoGORILLA Media used a combination of Waterstencils™ and branded bar media in Austin and Seattle over a three month period. The power-washed stencils on sidewalks were so large in size that nobody could miss them. They included a hopscotch, the 10-step recipe to Ruby's famous hotsauce, start and finish lines as well as hotmail.com email addresses. In addition, 400,000 branded napkins and 200,000 coasters were distributed in each Austin and Seattle. The attention-grabbing coaster and napkin messages urged bargoers to send emails to hotmail.com addresses to receive health tips and recipes in return.