Living Language For 2 days in August, Living Language’s GoFOODTRUCK hit the streets of New York City to promote the launch of its Platinum Edition language courses for German, Italian, Spanish and French. The food truck was eagerly awaited by hundreds of foodies, bloggers and Living Language followers to sample the tasty international treats, which included Pretzels, Sfogliatelle, Watermelon Mint Cooler, and Grapefruit Sorbet. Each treat represented one language from the Platinum launch roster. On both days approximately 2,000 people received a Living Language menu that included a pronunciation guide which helped consumers to “say it right to get a bite." The food truck caught the attention of various media outlets including Gothamist, NY Times, NY Daily News, AM NY, Jetsetter Report and many more. The campaign was a huge success as it generated a vast amount of press and took over the social media scene.