Haribo makes the most delicious gummi bears in the world, which is why sampling was chosen as the best way to increase sales of their classic “Gold Bears” throughout the U.S. 

GoGORILLA Media organized teams of GoMODELS in 14 major markets to distribute over 1 million mini sample packs. Each team was anchored by the Haribo Gold Bear Mascot who attracted attention while the samplers mingled with the crowds and distributed gummi bears.  Targeted events included concerts, festivals, sports games, theme parks and marathons. Hugs were provided at no extra charge!